What is the benefit of researching a company before an interview?

Researching a company before an interview primarily allows you to impress the interviewer with your knowledge about the organization. Understanding the company's mission, values, culture, products, and recent developments demonstrates your genuine interest in the role and the overall organization. This level of preparation not only shows that you are proactive and dedicated but also equips you to engage in a more meaningful conversation during the interview. By discussing specific aspects of the company, you can reinforce your fit for the position and how your skills align with their goals.

While knowing what to wear, preparing a set of answers, and avoiding common interview questions can be beneficial, they don't provide the same depth of insight into the company itself. The ability to converse knowledgeably about the company and relate your qualifications to its specific needs and aspirations can set you apart from other candidates.